Analysis Dynamic Process

 Target's Marketing Process                                                                                                    (Greg)

    A dynamic process is one that is more flexible and less standardized, they also require less structured managerial decisions. One system Target uses to support this dynamic process is social media. More specifically, we focused on Target's use of Instagram. Social media is an excellent way to support marketing processes as the community can use peer-to-peer marketing and sales. This occurs when customers collectively write and view reviews of a product or service. 

    Target is able to utilize these peer-to-peer sales on Instagram as anyone is able to make a comment or write a review. One reason this is very effective is because this can happen without Target having to intervene or oversee anything. Another very effective use of social media is for the entity themselves to communicate with customers. They can use it to inform the public about different promotions or sales that are currently being offered. They can also use it to answer any questions or concerns the community might be having which only builds the customer relationships. 

    Target mainly uses Instagram as a way to market and promote the sales or products that are currently being offered. This is very easy to see as every post is a promotional post intended to get more people into the store.